LAD Collection 01 campaign, three models in tailoring and leather

Collection 01 — 2026

Luxurythroughculture.

Objects for a life in motion.
Designed in New York.

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LAD / A point of view

Not simply what you wear.

A uniform for those who make the culture move.

01 — 04

Built on clarity, tension and the confidence of restraint.

LAD campaign cast wearing the collection

01 / The uniform

Precision,
with presence.

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The collection

Form follows
feeling.

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The Frame

The Frame

New Formal

New Formal

Still Life

Still Life

Campaign / 01

For the
unrepeatable
moment.

A study of light, intimacy and the clothes that let you take up space.

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LAD campaign cast in motion

Enter the lookbook

Selected objects

The daily
edit.

Made to return to, again and again.

The City Suit

The City Suit

$1,280

The Long Coat

The Long Coat

$1,560

The Evening Jacket

The Evening Jacket

$980

The Flight Jacket

The Flight Jacket

$1,120

“Clothes designed to occupy a room
before you say a word.”

— LAD, on making space

Notes on culture

The journal.

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Field note / 01

The city as fitting room.

Field note / 02

The matter of a good jacket.

Field note / 03

A study in companionship.